Your Team Needs a Marketing ConsigliereGet a Targeted Marketing Solution That Puts You First!
In the movie, The Godfather, Don Corleone relied on the services of Tom Hagen, his Consigliere (Italian for counselor), to provide candid advice and protect his business interests. With fierce competition and challenges in the market isn’t time you had someone watching out for your interests?
As a Marketing Consigliere my goal is to watch out for my clients and make sure they have the best marketing and customer engagement solutions for their location and budget. I assist in helping dealers find the right vendors and provide a streamlined process to help dealers identify the best products, services, and vendors for their location based on their current marketing strategies. Additionally, I can initiate, develop, and execute various marketing solutions (digital and traditional), and when needed I have access to a vast network of professional resources. With a flexible pricing plan these services can be customized to get just what you need.
What are you doing to get more customers in the door?
We all know that marketing, promotions and digital media are needed to drive more customers to dealerships today. Having a Marketing Consigliere means you get honest answers about vendors, services, and strategies to improve profits and performance. This program works as a stand-alone marketing program, or in conjunction with your current resources such as an advertising agency, television station, local printer, and media outlets.
As someone with 20+ years of automotive and marketing experience, working in auto dealerships in South Florida, and owning one of the top independent leasing companies in the Miami and Pompano Beach areas; I know how to help dealerships succeed in a tough market.
For larger projects or initiatives, I have access to a network of professionals who know the auto industry, and can provide any needed resources for special promotions and/or ad campaigns. Programs require an initial two month commitment, and then are month-to-month. No long term contracts. Call (216) 712-6712 for information.
“As a Marketing Consigliere my goal is to watch out for my clients and make sure they have the best marketing and customer engagement solutions for their location and budget.”
Mark’s background in automotive, finance and digital marketing is something rarely seen in our industry. He’s worked in dealerships, owned a vehicle leasing company, trained special finance departments, was a VP of Marketing for Key Bank USA, created the National City Auto Channel during his tenure with National City Bank, and was the first full-time editor of Digital Dealer Magazine where he organized the first two Digital Dealer Conferences held in Nashville.
Dealers can choose from our full menu of services covering . . .
- Strategic Planning
- Reputation Marketing
- Engagement Marketing
- Development of Point of Sale Materials to reinforce brand messages
- Create social media content for Facebook, Twitter, Instagram and Pinterest
- E-Commerce Strategy Development
- Web monitoring and audits
- Custom Landing pages
- Event Planning
- Ad specialty programs to boost morale and engage consumers
- Create a dealer blog and originate and curate content
- Create video channel specifically for dealer promotions and educational videos (Not YouTube)
- Multi-Channel Marketing
- Access to Hollywood Talent for commercials and local events